Acquiring Additional RightsHarness the Power of Brand Licensing (Complete Set)
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Renegotiating Your Contract |
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Renegotiations of contracts can happen at any time for a variety of reasons, such as a change in licensor business strategy, expiration of a current contract, request for a new royalty percentage, minimum sales not being met, etc. This module will walk you through such scenarios while covering effective ways to renegotiate a deal if any of the scenarios take place. You will be exposed to tactics that licensors and licensees use to negotiate terms that work best for their respective companies. This module will illustrate what criteria are grounds for a contract renegotiation and what actions are needed to be taken in order to put you in the best position to be successful. |
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